Is this a good idea for a company?
Do I have a sound business plan?
Is this a good startup to invest in?
These are questions that always surface in the world of seedling startups. Whether you are an entrepreneur, a business angel, an investor or even a Board member, this book presents a method you can use to make an objective analysis of any business plan. The simple to use Pimento Map can be filled in quickly and provides an immediate and in-depth analysis.
Even if no one can predict the future, this method can at least let you take a peek between the shades.